The Swatch Group

The Swatch Group Ltd
Company typePublic company
ISINCH0012255151 Edit this on Wikidata
Industry
PredecessorASUAG and SSIH
Founded1983 (1983)
Headquarters,
Area served
Worldwide
Key people
ProductsWatches, Jewelry, Electronic systems
RevenueIncrease CHF 7.31 billion[1] (2021)
Increase CHF 1.02 billion[1] (2021)
Increase CHF 774 million[1] (2021)
Total assetsIncrease CHF 13.68 billion[1] (2021)
Total equityIncrease CHF 11.61 billion[1] (2021)
Number of employees
31,444[1] (2021)
Subsidiaries
Websiteswatchgroup.com

The Swatch Group Ltd is a Swiss manufacturer of watches and jewellery. The company was founded in 1983 by the merger of ASUAG and SSIH to move to manufacturing quartz-crystal watches to resolve the quartz crisis threatening the traditional Swiss watchmaking industry.[2][3][4]

The Swatch Group is the largest watch company in the world and employs about 31,000 people in 50 countries.[5] The group owns the Swatch product line and other luxury brands, including Blancpain, Breguet, Certina, ETA, Glashütte Original, Hamilton, Harry Winston, Longines, Mido, Omega, Rado, and Tissot.[6][7]

  1. ^ a b c d e f "Annual Report 2021" (PDF). Swatch Group. Retrieved 12 April 2022.
  2. ^ Thompson, Joe (10 October 2017). "Four Revolutions: Part 1: A Concise History Of The Quartz Revolution". Hodkinkee. Retrieved 5 March 2019.
  3. ^ "The Quartz Crisis and Recovery of Swiss Watches | Relation between Timepieces and Society". The Seiko Museum. Retrieved 5 March 2019.
  4. ^ "The Quartz Crisis". Crown & Caliber Blog. 12 April 2018. Retrieved 5 March 2019.
  5. ^ "Who Owns What: A Guide to the Watch Groups". Watchtime. 2021.
  6. ^ "Brands & Companies". swatchgroup.com. Retrieved 5 March 2019.
  7. ^ Adams, Ariel. "The Few Big Companies That Own Most Of The Major Luxury Watch Brands". Forbes. Retrieved 5 March 2019.

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